Author: Mike Pottenger

Why Can’t We Just Behave? Free Drinks and Behavioral Science

From The Conversation In recent years, books like Predictably Irrational, Nudge and Thinking Fast and Slow have catapulted the findings of behavioural science (think cognitive psychology and behavioural economics) into new-found popularity. The field is so popular that at the Behavioural Exchange 2014 conference in Sydney they have to turn away people who are queueing at the door. At an academic conference. It’s the second day of the conference, and as I wait for the start of the day’s presentations, I chat with a sceptic who has only heard about behavioural science second-hand and had concluded that it was a fad or some new kind of pseudoscience....

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