Author: Jürgen Pfeffer and Derek Ruths

Studying Society Via Social Media is Not So Simple

From The Conversation Behavioral scientists have seized on social media and their massive data sets as a way to quickly and cheaply figure out what people are thinking and doing. But some of those tweets and thumbs ups can be misleading. Researchers must figure out how to make sure their forecasts and analyses actually represent the offline world. BIG DATA’S OVERWHELMING APPEAL Imagine you’re interested in analyzing society to learn the answers to questions like: how bad is the flu this year? How will people vote in an upcoming election? How do people talk about and cope with diabetes?...

Read More
Translate »

Pin It on Pinterest