Author: Robert Lull and Brad Bushman

Do Sex and Violence Actually Sell?

From The Conversation Conventional wisdom has long held that sex sells in advertising. Advertisers often use sexual ads under the assumption that they attract attention and, therefore, are an effective way to promote products and services. Many continue to pursue this strategy for brands ranging from intimate wear (Victoria’s Secret) to fast food (such as Carl’s Jr). Likewise, conventional wisdom has long held that violence sells on television. The thinking goes that violent programs thrive because “if it bleeds, it leads” – meaning that people enjoy watching programs featuring crime, violence and other forms of excitement not readily experienced in...

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