Author: Thora Tenbrink

We Need to Make Digital Navigation Tools More Human – Here’s How

Imagine you’re in a city you don’t know, and need to find the way to the train station. You ask a stranger in the street, and she answers: “Walk east for 144ft, turn right towards the main road for 26ft, continue straight onto main road for 377ft. Your destination will be on the left.” You would probably think she sounded robotic – more like a digital route-finding system than a human being. And you’d be right.

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